Japanese consumer marketing
Japanese consumers can be very fickle yet also very loyal customers. They can stick with a custom or create a new habit which continues for decades or even generations, and are apt to jump onto a quick fad that lasts for only a matter of weeks.
There are many strategies that are housed in cultural images but are really just a clever marketing ploy by a certain industr...
Japanese traditional local events
In Japan, there are a great number of local traditional events held in towns and villages all over the country.The local cuisine and craft specialties are often used and help to make each of the events unique to the area.
If you are ever in Japan on holiday, we recommend that you research any local events that might be occurring near where you are traveling.
In...
Hay fever in Japan
If you visit Japan in March and April, you will tend to see many people wearing masks. This is not due to air pollution or due to colds, but it is probably because many people are hay fever sufferers.
The Japanese hay fever phenomenon was created by a forestation policy decision made shortly after World War II. This policy involved planting Japanese cypress and cedar which wer...
Traditional Japanese businesses
Japan is a country with old age customs and a rich culture of businesses and merchants that have been around for a very long time.
There are more than 50,000 businesses that are over 100 years old. Of those, about 4,000 of them have been running for more than 200 years.
As you can imagine, with a history of business stretching back so far, there are some interest...
The end of the Heisei era
The Japanese imperial era of Heisei 1989 began on Sunday, January 8 and ends on Tuesday, April 30, 2019. Recently in Japan, the local media have been highlighting the successes, trends and changes that were made within Japanese society within this period.
The period encompassed the 'Bubble Era' of financial and economic successes when Japan rose to great heights in indu...
